The way we edit our videos for social media is about to change! 

In April 2025, Instagram released a brand-new app called Edits, “a new video creation app designed for creators”. The aim? To help content creators make videos and content without leaving the app (aka less faff!). Gone are the days of switching between multiple apps, saving, importing and exporting clips – with no watermarks! (finally). Embedded with powerful tools like a high-quality camera, a frame-accurate timeline and AI-powered animation, it all sounds pretty revolutionary. 

What’s more, you can even use it to optimise your content, by a feed of reels with trending audio and performance insights that show you what’s working best. 

This is just the beginning, as Instagram say they’re “excited to build even more top-requested features into Edits”. Stating that they are already working on adding new features and updates: 

• Keyframes:  Pinpoint exact moments to animate the position, rotation, and scale of your clips. 

• Modify:  Quickly change the look & feel of your videos with AI. 

• Collaboration:  Easily share drafts with friends, other creators or brands for feedback and creative builds. 

• More options to express your creativity:  Even more fonts, text animations, transitions, voice effects, filters, sound effects and music options, including royalty-free. 

The social media platform also said they “want to build the best creative tools to help you do this, not just on Instagram or Facebook, but on any platform”. Exciting times are ahead for content creators and marketers alike!

Could this be the answer to creating the best engaging content for your audience?