What started out being called Golden Frog Public Relations has been turning into Golden Frog Marketing for a very long time. 

When the company was started in 2011, the clients and we were very focused on column inches in the press. Our positioning of client stories and products in the press was what we were judged on, and digital calls to action were only just really coming into play. 

Fast forward 11 years, and the landscape has changed. Even our most traditional clients now see that press has taken second fiddle to social media, Google rankings, brand identity, video and digital reach. In tandem, the journalism industry has changed – with less investment in print media and more focus on digital channels. 

Traditional PR involves getting your brand in front of a relevant audience, through press coverage, in our history mainly print. While this continues to be a strong marketing strategy, it needs supplementing with broader digital marketing techniques. In terms of the businesses we represent, PR is a part of Marketing, no longer is there any separation. There is the saying in business that ‘turnover is vanity and profit is sanity’ – the same could be said for PR – press coverage is nice to have, but unless you can see that translating into potential customers taking action and ultimately buying into your product or service, it’s purely a vanity project. 

Digital marketing is data-driven 

‘Brand awareness’ is notoriously difficult to measure. While we can look at figures like circulation or readership, it’s tricky to pinpoint exactly where efforts are leading to those all-important conversions. 

Today’s marketing agency tools give us access to key metrics such as referral traffic, pages visited, traffic sources (such as socials or links) and time spent on-site. We have more visibility around our digital campaigns. What’s more, we can use these tools to supplement our traditional efforts. Traditional mediums are going omnichannel.  

We have more channels than ever to play with, from social media to newsletters. These are just if not more influential than their predecessors.  Content will continue to ‘remain king’, which is why we embrace a fully digital range of channels. From the short-term buzz of news articles to the long-term benefit of links, we’re ready to combine marketing and PR. 

Are you ready to join us?